Contact:
Stanford A. Westjohn
3013 Stranahan Hall
The University of Toledo
2801 W. Bancroft St.
Toledo, OH 43606

Phone: (419) 530-2177
Email: stanford.westjohn@utoledo.edu






Classes:

Note: Use "Blackboard" for class specific information.

GRADUATE

International Business (MBA and EMBA)
A graduate course designed to explore the global nature of business. Students learn how globalization of the economic, political, and social environments affects business and society. Further, students learn about strategies businesses use to cope and succeed in a new hyper-competitive global marketplace.

UNDER-GRADUATE

Global Environment of Business
An undergraduate course designed to introduce the global nature of business to all college of business majors. Students learn what globalization is and how it affects businesses regardless of their direct participation in the global market. Topics discussed include: cultural differences, political & legal differences, emerging markets, international trade, role of government in business, entry modes, foreign direct investment, regional economic integration and more.

International Marketing
An elective course designed for undergraduate upper-classmen. Students focus on the global marketing environment and how it affects international marketing strategies. Students create an international marketing plan for a product in an emerging market with a special focus on the extent of standardization/adaptation of the marketing mix (Product, Price, Promotion, Distribution).

Understanding Cultural Differences for Business
An elective course designed for undergraduate upper-classmen. Students make an in-depth study of cultural differences, how they affect personal perceptions and communication, and business practices and strategies. Students prepare an in-depth business cultural portrait of another culture and describe the specific challenges businesses must overcome to successfully conduct business in that culture.




Stanford A. Westjohn | 3013 Stranahan Hall | The University of Toledo | 2801 W. Bancroft St. | Toledo, OH 43606
Phone: (419) 530-2177 | Email: stanford.westjohn@utoledo.edu