Contact:
Stanford A. Westjohn
3013 Stranahan Hall
The University of Toledo
2801 W. Bancroft St.
Toledo, OH 43606

Phone: (419) 530-2177
Email: stanford.westjohn@utoledo.edu






Refereed Journal Publications:

Magnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic (forthcoming) “An Examination of the Interplay between Corporate Social Responsibility, the Brand’s Home Country, and Consumer Global Identification,” International Marketing Review, fortchoming.

Magnusson, Peter, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic (2014) “The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands,” Journal of International Marketing, 22(1): 21-38. View PDF File

Magnusson, Peter, Robert Peterson, and Stanford A. Westjohn (2014) “The influence of national cultural values on the use of rewards alignment to improve sales collaboration,” International Marketing Review, 31(1): 30-50. View PDF File

Magnusson, Peter, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic (2013) “The Role of Cultural Intelligence in Marketing Adaptation and Export Performance,” Journal of International Marketing, 21(4): 44-61. View PDF File

Westjohn, Stanford A., Nitish Singh, and Peter Magnusson (2012) “Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective,” Journal of International Marketing, 20(1): 58-73. View PDF File

Gelbrich, Katja, Daniel Gäthke, and Stanford A. Westjohn (2012) “Anthropomorphism and Allegory in Advertising Across Cultures: Effects on Memory and Persuasion,” Journal of Euromarketing, 21(4): 174-192. View PDF File

Magnusson, Peter, Stanford A. Westjohn, Geoffrey Gordon, and Tim Aurand (2012) “Environmental Dynamics and First-Mover Advantages in Emerging Markets,” Marketing Management Journal, 22(1): 17-34. View PDF File

Gelbrich, Katja, Daniel Gäthke, and Stanford A. Westjohn (2012) “The Effectiveness of Absurdity in Advertising Across Cultures,” Journal of Promotion Management, 18(4): 393-413. View PDF File

Magnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic (2011) "Further Clarification on How Perceived Brand Origin Affects Brand Attitude: A Reply to Samiee and Usunier," International Marketing Review, 28(5): 497-507. View PDF File

Magnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic (2011) "'What? I thought Samsung was Japanese': Accurate or not, perceived country of origin matters," International Marketing Review, 28(5): 454-472. View PDF File

Murray, Janet Y., Masaaki Kotabe, and Stanford A. Westjohn (2009) "Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model," Journal of International Marketing, 17(4):90-105. View PDF File

Westjohn, Stanford A., Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou (2009) "Technology Readiness and Usage: A Global Identity Perspective," Journal of the Academy of Marketing Science, 37(3): 250-265. View PDF File

Magnusson, Peter, Stanford A. Westjohn, and David J. Boggs (2009) "Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies" Journal of International Marketing, 17(2): 23-41. (An earlier version won the AIB 2007 overall best conference paper award, and the 2007 International Marketing Review Best Conference Paper on International Marketing.) View PDF File

Magnusson, Peter, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou and Stanford A. Westjohn (2008) "Breaking through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks" International Marketing Review, 25(2): 183-201. (Highly Commended Award Winner: 2009 Literati Network Awards for Excellence) View PDF File


Publications / Chapters in Books:

Westjohn, Stanford A., Peter Magnusson, and Joyce X. Zhou (2015), “Does the Value of Global Brands Apply to Both Foreign and Domestic-Based Global Brands?” in Entrepreneurship in International Marketing (Advances in International Marketing), Shaoming Zou and Hui Xu and Linda Hui Shi, (eds.) Vol. 25. Bingley: Emerald Group Publishing Limited.

Westjohn, Stanford A. and Peter Magnusson (2011) “Theory of the Global Consumer,” Handbook of Research in International Marketing, 2nd Edition, Subhash Jain and David A. Griffith (eds)., Edward Elgar Publishing Inc., 317-332. View PDF File

Magnusson, Peter and Stanford A. Westjohn (2011) “Is there a country of origin theory?” Handbook of Research in International Marketing, 2nd Edition, Subhash Jain and David A. Griffith (eds.), Edward Elgar Publishing Inc., 292-316. View PDF File

Magnusson, Peter and Stanford A. Westjohn (2011) “Stages of Market Development,” Wiley International Encyclopedia of Marketing, Daniel C. Bello and David A. Griffith (eds)., Volume 6 International Marketing, John Wiley & Sons Limited, 110-113.


Conference Proceedings:

Magnusson, Peter, Rick Ridnour, Robert Peterson, and Stanford A. Westjohn (2011) “Should Organizational Culture Mimic or Differentiate from National Culture? A Cross-Cultural Examination of Marketing & Sales Alignment on Firm Performance,” Academy of International Business Annual Conference, Nagoya, Japan, June 2011.

Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. (2011) "The effects of absurd ads on memory and persuasion across cultures," Paper presented at the 2011 ANZMAC conference, Perth, WA. (WINNER: "Best Paper in International Marketing Track" Award.

Magnusson, Peter, Vijaykumar Krishnan Palghat, Stanford A. Westjohn, and Srdan Zdravkovic (2011) “What Happens to “Brand Japan” When Toyota Suddenly Accelerates? Brand-Related Beliefs and Their Effect on Country-Level Attitudes,” Academy of International Business Annual Conference, Nagoya, Japan, June 2011.

Westjohn, Stanford A., Peter Magnusson, and Nitish C. Singh (2010) “Effect of Personality Traits on Global and National Identification and Attitude towards the Ad,” American Marketing Association's Summer Educator's Conference, Boston, MA, August 2010.

Magnusson, Peter, Stanford A. Westjohn, and Geoffrey Gordon (2010) “Market-Environment Effects on First-Mover Advantages in Emerging Markets,” Academy of International Business Annual Conference, Rio de Janeiro, Brazil, July 2010.

Magnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic (2009) "Reports of the Death of Country-of-Origin Effects Have Been Greatly Exaggerated," Academy of International Business Annual Conference, San Diego, CA, July 2009.

Park, Ji Eun and Stanford A. Westjohn (2009) "Antecedents of Consumer Animosity and the Role of Product Involvement on Purchase Intentions," American Marketing Association's Summer Educator's Conference, Chicago, IL, August 2009.

Magnusson, Peter, Stanford A. Westjohn, and Srdan Zdravkovic (2009) "The Difference between Brand Origin Knowledge and Brand Origin Perception: An Examination of Country-of-Origin Effects in the LCD TV Industry," World Marketing Congress, Oslo, Norway, July 2009.

Westjohn, Stanford A., Srdan Zdravkovic, and Peter Magnusson (2008) "Exploring Attitudes towards Globalization and its Effect on International Marketing," American Marketing Association's Summer Educator's Conference, San Diego, CA, August 2008.

Magnusson, Peter, Srdan Zdravkovic, and Stanford A. Westjohn (2008) "Is Globalization Good or Bad? A Consumer Perspective on the Dual Effects of Globalization," Academy of International Business Annual Conference, Milan, Italy, July 2008.

Westjohn, Stanford A. and Srdan Zdravkovic (2008) "Attitude Towards Globalization: The Role of Cultural Values, Global Identity and Regulatory Focus" Marketing Management Association Spring Conference Proceedings, Chicago, IL, April 2008. Winner: MMA Distinguished Paper Award

Magnusson, Peter, Stanford A. Westjohn and David J. Boggs (2007) "Order of Entry Effects for Knowledge-Based Service Firms in Emerging Markets" Academy of International Business Annual Conference Proceedings, Indianapolis, IN, June 2007. The preceeding paper won two awards at the AIB 2007 Conference.
Winner: Temple AIB Best Paper Award
Winner: International Marketing Review Best Conference Paper on International Marketing

Westjohn, Stanford A., Srdan Zdravkovic, Peter Magnusson, and Hongxin Zhao (2007) "Culture's Influence on Consumers' Technology Readiness and Their Intentions to Use Self-Service Technologies" Academy of International Business Proceedings, Indianapolis, IN, June 2007.

Westjohn, Stanford A. and Mark J. Arnold (2007) "The Effect of Consumers' Core Self-Evaluations On Customer Satisfaction and Dissatisfaction" American Marketing Association's Summer Educator's Conference, Washington, D.C., August 2007.

Murray, Janet Y., Masaaki Kotabe and Stanford A. Westjohn (2007) "Global Sourcing Strategy and Performance of Knowledge-Based Services: A Two-Stage Strategic Fit Model" First Annual Research Conference and Workshop on Offshoring sponsored by the Duke Fuqua School of Business, April 2007.

Magnusson, Peter, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou and Stanford A. Westjohn (2006) "Hofstede, House, Trompenaars, or Schwarz: Whose Cultural Distance Matters?" Academy of Management Proceedings, Atlanta, GA, August 2006.

Westjohn, Stanford A. and Janet Y. Murray (2006) "Relationship Between Global Sourcing Strategy and Performance of Knowledge-Based Services: A Strategic Fit Perspective," Academy of International Business Proceedings, Beijing, China, June 2006.


Stanford A. Westjohn | 3013 Stranahan Hall | The University of Toledo | 2801 W. Bancroft St. | Toledo, OH 43606
Phone: (419) 530-2177 | Email: stanford.westjohn@utoledo.edu